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Cookie Policy

Effective July 14, 2026. Last updated July 14, 2026.

A cookie is a small file that a website leaves on your computer or phone so it can recognize it later. Some of ours keep the site working. The rest count visits and tell us whether our advertising is worth the money. You can switch that second group off at any time, and what happens before you do depends on where in the world you are.

The three kinds we use

Strictly necessary. The site cannot do its job without them. They remember the answer you gave the cookie notice so it does not ask again, they keep pages loading, and they keep the contact form secure enough to send. These run without asking, because switching them off would break the thing you came for.
Analytics. They count visits, show which pages get read and which get abandoned, and tell us where the site is confusing. In the United States they run unless you decline. In Europe and the United Kingdom they stay off until you accept.
Advertising. They connect an advertisement you clicked to a call or a form you sent, which is how we know which advertising is worth paying for. They can also be used to show you our advertisements elsewhere. In the United States they run unless you decline. In Europe and the United Kingdom they stay off until you accept.

What runs first, and where you are

When you arrive, and before our tag manager loads anything, the site tells Google what it is allowed to store. What it says depends on the country you are in.

In the United States, and everywhere not named below. Analytics and advertising storage start switched on. We tell you we use them, and the notice gives you a one-click way to switch them off. Decline, and they stop for you from that moment.
In the European Economic Area, the United Kingdom and Switzerland. Analytics and advertising storage start switched off and stay off unless you accept. Nothing measures you and nothing advertises to you until you say yes. We are a Florida company, and this still applies to you.
Everywhere, always. The cookies that keep the site working run, including the one that remembers the answer you gave. Advertising identifiers are stripped down while anything is switched off.

Your answer is stored on your own device, not in an account with us, and it applies from the moment you give it.

If you ignore the notice

Then you ignore it. It closes, it does not follow you around, and it does not stop you calling us or sending the form.

In the United States, ignoring the notice leaves analytics and advertising running, because you were told plainly and given an easy way to switch them off. Cookie Settings, at the bottom of every page, does that whenever you want it.
In Europe, the United Kingdom and Switzerland, ignoring the notice means nothing measures you at all. Silence is not agreement there, and we do not treat it as agreement.

What each company sets, and what it does

Who sets it	Which kind	What it does	Before you answer the notice
ARDENT Protection	Strictly necessary	Remembers the answer you gave the cookie notice, so it does not ask again on every page	Runs, everywhere
Google Tag Manager	Strictly necessary	Loads the other tags and applies your consent state to them. It knows which country you are in before it fires anything.	Runs, everywhere
Google Analytics	Analytics	Counts visits and shows which pages get used, so we can tell what is actually helping people	Runs in the US. Held in Europe and the UK.
Google Ads	Advertising	Ties an advertising click to a call or a form, so we know which advertising works. Some of that is matched in a scrambled form Google cannot read back.	Runs in the US. Held in Europe and the UK.
Microsoft Advertising	Advertising	The same job, for advertisements on Bing	Runs in the US. Held in Europe and the UK.
HubSpot	Analytics and advertising	Runs the contact form and records how you moved around the site before you filled it in	The form itself always works. Its tracking follows the same rule as the rest.
CallTrackingMetrics	Analytics and advertising	Swaps in a tracking phone number, so we can tell which page or advertisement produced the call. It also records calls, which our Privacy Policy covers in full.	Runs in the US. Held in Europe and the UK.

Advertising click identifiers (gclid, wbraid, gbraid and msclkid) arrive in the web address when you click one of our advertisements, and are stored with your form if you send one. Our Privacy Policy explains what that is for.

How to change your answer

On this site. Cookie Settings sits at the bottom of every page and brings the notice back. Accept, or decline. Your answer applies from the moment you give it, it overrides whatever the default was, and you can change it as often as you like.
In your browser. Every browser can block or clear cookies, usually under Privacy in its settings. Blocking all of them may break parts of many websites, not only ours.
In your advertising settings. Google and Microsoft each publish their own advertising settings, where you can turn off personalized advertising across everything they run.

Do Not Track and Global Privacy Control

Some browsers can send a signal saying the person using them does not want to be tracked. This site does not currently act on those signals on its own. Your answer on the cookie notice is what controls the analytics and advertising tags, whatever your browser is signalling, and you can change that answer at any time.

If you block everything

The site still works. Pages load, the phone number works, and the contact form sends. What breaks is our ability to remember that you already answered, so the notice may appear again on your next visit. That is not us being difficult. The answer itself lives in a cookie.

Changes to this policy

When we add or remove a tag, or change what runs by default, this policy changes, and so does the date at the top of it.

How to contact us

For a question about cookies, about what we collect, or about anything else in this policy:

Call: (954) 787-3700, answered around the clock.
Write: use the contact form.
Post: ARDENT Protection, LLC, 4790 Hiatus Rd, Sunrise, FL 33351.

Our Privacy Policy names every company that touches your information and says what each one holds.

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